With consistent information across all the platforms plus the right online brand protection solution, you’ll have greater control of your online brand image, while also ensuring that consumers have a positive brand experience.
A seamless brand presence is a powerful influencer of the consumer buying decision and local search results. For example, if opening hours are different on TripAdvisor than they are on Facebook, this will confuse customers and search engines as they will not know which information to trust.
The Location Marketing Cloud allows you to easily manage all the information around individual locations from a single source of truth.
For brands with lots of locations, the growing number of consumer touch-points makes it increasingly challenging to track and manage all the places where your brand is mentioned online.
Sometimes, there are duplicate entries, incorrect opening hours, butchered business names and old logos. The Location Marketing Cloud eliminates duplicate entries and corrects online mentions. So you retain control and present your brand the way you want customers to see them: trustworthy, consistent and up-to-date.
Like the snowball effect, big problems often start small. At first, you may spot customer complaints about overburdened staff in Manila, later you see similar comments coming from your Cebu locations before they spread nationwide. The analysis shows that a newly rolled-out POS system overburdened employees. At this point, however, the brand’s reputation has already been damaged nationwide.
Catch the snowball before it becomes an avalanche: with EngagePlus, know what consumers are saying online about your business. It clusters reviews by region and topic so you can see immediately which locations are facing challenges.
All of a brand’s locations should be easily identifiable and consistent online regardless of location. Unique location landing pages and social media profiles for every location help you to deliver up-to-date, customized information and create a strong, local presence.
To ensure the global brand image is protected across hundreds of locations, the style, look and content of all the national and global locations must align with your brand guidelines. Using the Location Marketing Cloud, you can automatically create unique landing pages for each location along with predefined templates for social media postings.
Delegate responsibilities, while keeping a holistic view of how all your locations are performing. With the Location Marketing Cloud you define the usage rights individually for your marketing team, your site managers and all employees who manage your brand online.
Customize user and usage rights individually and define approval processes according to your company specifications.
For example, your marketing team can approve local postings, but your individual teams at the local level can respond directly to a new customer review.
