Customer reviews are one of the most important channels brands can use to optimize your online reputation. By tapping into the power of reviews, you not only improve the customer experience but you also stay ahead of your competitors. Customer reviews also influence ranking in local search results, resulting in increased clicks, visits, number of prospects and sales.
Managing your online reputation wherever your customers are talking about you includes identifying and monitoring your current and prospective customers’ feelings about your product, service or locations on more than one platform. One of the best ways to optimize your brand’s online reputation is through customer reviews and comments on social media platforms.
Many potential customers will form an opinion about a business before walking through its doors by consulting customer reviews on TripAdvisor, Facebook and Google first. Take complete control over your online brand image with impactful reputation management solutions.
If you already have local search visibility, a good review rating is crucial for establishing trust and helping consumers make their purchasing decisions. Every time potential customers use words such as “best”, “top”, “great” and “highest rated”, Google will show them businesses with a review rating of 4.0 or higher in the results first.
By giving users the power to select the highest-rated businesses in a given area, reviews have become a major ranking factor in local search. The higher the review score of your business location, the more likely it is to reach nearby customers.
Reviews give you a wealth of customer data to spot and monitor trends. Easily highlight issues with specific locations, so you can act quickly and use the insights to predict similar problems in other locations.
The easiest way to take advantage of reviews is by including them as a channel to leverage in your digital marketing plans. Start by getting proactive with existing customers and leads. This can be as simple as sharing location-relevant news, promotions and events across all platforms.
Encourage customers to review your business and then respond to reviews immediately, showing them that you appreciate their feedback.
From one easy-to-use, centralized platform, you can respond to reviews in seconds, upload images from an event or fire off a promotion on Facebook – all in real-time.
